Monday, October 8, 2007

The Worst Commercial

http://www.youtube.com/watch?v=3yGJVnOwxz0

Its commercials like this that perpetuate stereotypes of gender roles and subliminal sexual messages. The obvious audience is the male population, which are portrayed as super-masculine with their leather jackets, tatoos, and sports teams. The dissapointing news is that these videos do work for their intended audience because its expected for them to work. Its a never-ending cycle. The claim is that beer makes you cool and women will do provocative things around you when you drink it. There is absolutely no evidence to support that, but its still true. Why? Because facts dont make something true, the public opinion does.

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